Hotels

EBITDA Multiple

Value a trading business on an EBITDA multiple, with FF&E reserve adjustment.

Intermediate

Introduction

Who this is for: Buyers and sellers of trading assets — hotels, care homes, leisure.

Why it matters: Trading assets are bought on earnings, not bricks. The multiple applied reflects covenant, brand, location and how much of the earnings depend on the current operator.

Typical scenario: A regional hotel presented at 12x EBITDA where the buyer suspects the FF&E reserve has been omitted.

Common mistakes:
  • Valuing on EBITDA before an FF&E reserve, which overstates sustainable earnings.
  • Using a vendor’s adjusted EBITDA without testing the add-backs.
  • Applying a prime multiple to an asset with concentrated or volatile earnings.

Inputs

Trading

£
£
%
£

Valuation

x

£

Analysis

Reported EBITDA of £780,000 less a £112,000 FF&E reserve and £40,000 of rejected add-backs gives adjusted EBITDA of £628,000. At 11x that implies £6,908,000; the asking price of £9,000,000 implies 14.3x.

This analysis provides context, not financial advice. Consult a qualified adviser before making investment decisions.

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Sensitivity Analysis

Sensitivity

Adjust the variables below to stress-test this scenario. Results update instantly.

£2,800,000
£0£5,600,000
£780,000
£0£1,560,000
11
125

Export

Live Results

Adjusted EBITDA

£628,000

Implied Value

£6,908,000

Multiple at Asking

14.33x

Value Gap

£-2,092,000

On a 11x multiple the asset is worth £6,908,000, which is £2,092,000 below the asking price. The asking price implies 14.3x.
FF&E Reserve£112,000
EBITDA Margin22.43%
EBITDA Yield at Asking6.98%